![]() ![]() Marketing Weekī2B Marketers’ Biggest Lead Gen ChallengesĤ5 percent of B2B marketers find creating targeted and engaging content the most difficult challenge when it comes to lead generation, followed by difficulty gathering quality data at 43 percent, and managing and tracking leads at 38 percent, according to recently-released B2B marketing survey data of interest to digital marketers. Marketing Week examines the data, and interviews Jann Martin Schwarz, global head of the LinkedIn B2B Institute, on targeting long-term B2B marketing goals and more. eMarketerĮhrenberg-Bass: 95% of B2B buyers are not in the market for your productsĪs many as 95 percent of businesses aren’t presently in the market for most services and goods, however not in all sectors, according to newly-released data from client LinkedIn and its LinkedIn B2B Institute. US influencer spending to surpass $3 billion in 2021Īn increase of over 33 percent in influencer marketing spending is expected for 2021 - reaching $3.69 billion - recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to the forecast. ![]()
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